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The main contents of JHARKHAND BOARD (I.COM-2ND YEAR)Business Studies Syllabus 2018 - 2019 are:-

Exam Structure
Units Marks
Part APrinciples and Functions of Management
1Nature and Significance of Management16
2Principles of Management
Part BBusiness Finance and Marketing
9Financial Management15
10Financial Markets
11Marketing Management15
12Consumer Protection
Part CProject Work20 

JAC BOARD chapter and sub-chapters details

Part A: Principles and Functions of Management

Unit 1: Nature and Significance of Management

Management- Meaning,feature, objective and importance

• Meaning , Significant include meaning and features

Management as science, art and profession

Levels of Management

Management functions- planning, organizing, staffing, directing and controlling

Coordination- Meaning , Significant and importance

Unit-2: Principles of Management

Principles of Management- concept and significance

Fayol’s principles of management

Taylor’s scientific management- principles and techniques

Unit-3: Management and Business Environment

Business Environment- concept and importance

Dimension of Business Environment- Economic, Social, Technological, Political and Legal

Demonetization - concept and features

Impact of Government policy changes on business with special reference to liberalization, privatization and globalisation in India.

Unit-4: Planning

Concept, importance and limitation

Planning process

Single use and standing plans. Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.

Unit-5: Organising

Concept and importance

Organizing Process

Structure of organization - functional and divisional concept

Formal and informal organization

Delegation: Meaning , Significant, elements and importance.

Decentralization: Meaning , Significant and importance

Unit-6: Staffing

Meaning, Significant and importance of staffing

Staffing as a part of Human Resource Management- concept

Staffing process

Recruitment Process

Selection- Process

Training and Development - Meaning , Significant and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.

Unit-7: Directing

Meaning , Significant and importance

Elements of Directing

Supervision - Meaning , Significant, functions of a supervisor 

Motivation - Meaning , Significant, Maslow’s hierarchy of needs, financial and non-financial incentives 

Leadership - concept, styles - authoritative, democratic and laissez faire

Communication - Meaning , Significant, formal and informal communication; barriers to effective communication, how to overcome the barriers.

Unit-8: Controlling

Meaning , Significant and importance

Relationship between planning and controlling

Steps in process of control

Part B: Business Finance and Marketing

Concepts include meaning and features

Unit 9: Financial Management

Concept role and objectives of Financial Management.

Financial decisions: investment, financing and dividend – Meaning and factors affecting.

Financial planning - Meaning , Significant and importance λ.

Capital Structure – Meaning , Significant.

Fixed and Working Capital - concept and factors affecting their requirements.

Unit 10: Financial Markets

Financial Markets: Meaning , Significant, Functions and types.

Money market and its instruments.

Capital market and its types (primary and secondary), methods of floatation in the primary market

Stock Exchange - Functions and trading procedure.

Securities and Exchange Board of India (SEBI) - objectives and functions.

Unit 11: Marketing Management

Selling and Marketing- Meaning , Significant

Marketing Management- Meaning , Significant

Marketing Function

Marketing management philosophies

Marketing Mix – Meaning , Significant and elements

Product branding, labeling and packaging- Concept

Price – Meaning , Significant, factors determining price.

Physical distribution- Meaning , Significant and components, channels of distribution: types, choice of channels.

Promotion - Meaning , Significant and elements; advertising- concept, role, objections against advertising, personal selling - concept and qualities of a good salesman, sales promotion - concept and techniques, public relations - concept and role.

Unit 12: Consumer Protection

Meaning , Significant and importance of consumer protection.

Consumer Protection Act 1986

Meaning of consumer and consumer protection.Rights and responsibilities of consumersWho can file a complaint and against whom?Redressal machineryRemedies available

Consumer awareness - Role of consumer organizations and Non-Govt. Organizations (NGOs).



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