BUSINESS STUDY I.COM 2ND YEAR SYLLABUS
Hello dosto, Ajj main appko i.com 2nd year ke business study ke syllabus ko batane ja raha hu jo 12th commerce ke student ke liye janna most important hai. kyuki agar app ish syllabus ko nhi janege to exam ka preparation karne me apko kafi dikkat ayege. To ajj hum full syllabus ko dekhenge chaliye syllabus ko dekhte hai...
Exam Structure
Units | Marks | |
Part A | Principles and Functions of Management | |
1 | Nature and Significance of Management | 16 |
2 | Principles of Management | |
3 | Business Environment | |
4 | Planning | 14 |
5 | Organizing | |
6 | Staffing | 20 |
7 | Directing | |
8 | Controlling | |
Part B | Business Finance and Marketing | |
9 | Financial Management | 15 |
10 | Financial Markets | |
11 | Marketing Management | 15 |
12 | Consumer Protection | |
Part C | Project Work | 20 |
Total | 100 |
JAC BOARD chapter and sub-chapters details
Part A: Principles and Functions of Management
Unit 1: Nature and Significance of Management
Management- Meaning,feature, objective and importance
• Meaning , Significant include meaning and features
Management as science, art and profession
Levels of Management
Management functions- planning, organizing, staffing, directing and controlling
Coordination- Meaning , Significant and importance
Unit-2: Principles of Management
Principles of Management- concept and significance
Fayol’s principles of management
Taylor’s scientific management- principles and techniques
Unit-3: Management and Business Environment
Business Environment- concept and importance
Dimension of Business Environment- Economic, Social, Technological, Political and Legal
Demonetization - concept and features
Impact of Government policy changes on business with special reference to liberalization, privatization and globalisation in India.
Unit-4: Planning
Concept, importance and limitation
Planning process
Single use and standing plans. Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.
Unit-5: Organising
Concept and importance
Organizing Process
Structure of organization - functional and divisional concept
Formal and informal organization
Delegation: Meaning , Significant, elements and importance.
Decentralization: Meaning , Significant and importance
Unit-6: Staffing
Meaning, Significant and importance of staffing
Staffing as a part of Human Resource Management- concept
Staffing process
Recruitment Process
Selection- Process
Training and Development - Meaning , Significant and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.
Unit-7: Directing
Meaning , Significant and importance
Elements of Directing
Supervision - Meaning , Significant, functions of a supervisor
Motivation - Meaning , Significant, Maslow’s hierarchy of needs, financial and non-financial incentives
Leadership - concept, styles - authoritative, democratic and laissez faire
Communication - Meaning , Significant, formal and informal communication; barriers to effective communication, how to overcome the barriers.
Unit-8: Controlling
Meaning , Significant and importance
Relationship between planning and controlling
Steps in process of control
Part B: Business Finance and Marketing
Concepts include meaning and features
Unit 9: Financial Management
Concept role and objectives of Financial Management.
Financial decisions: investment, financing and dividend – Meaning and factors affecting.
Financial planning - Meaning , Significant and importance λ.
Capital Structure – Meaning , Significant.
Fixed and Working Capital - concept and factors affecting their requirements.
Unit 10: Financial Markets
Financial Markets: Meaning , Significant, Functions and types.
Money market and its instruments.
Capital market and its types (primary and secondary), methods of floatation in the primary market
Stock Exchange - Functions and trading procedure.
Securities and Exchange Board of India (SEBI) - objectives and functions.
Unit 11: Marketing Management
Selling and Marketing- Meaning , Significant
Marketing Management- Meaning , Significant
Marketing Function
Marketing management philosophies
Marketing Mix – Meaning , Significant and elements
Product branding, labeling and packaging- Concept
Price – Meaning , Significant, factors determining price.
Physical distribution- Meaning , Significant and components, channels of distribution: types, choice of channels.
Promotion - Meaning , Significant and elements; advertising- concept, role, objections against advertising, personal selling - concept and qualities of a good salesman, sales promotion - concept and techniques, public relations - concept and role.
Unit 12: Consumer Protection
Meaning , Significant and importance of consumer protection.
Consumer Protection Act 1986
Meaning of consumer and consumer protection.Rights and responsibilities of consumersWho can file a complaint and against whom?Redressal machineryRemedies available
Consumer awareness - Role of consumer organizations and Non-Govt. Organizations (NGOs).
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